School’s back - time to get back to business

The holidays are over and it’s time to officially knuckle down and get on with business, not an easy task after spending last week soaking up the sun on the wonderful beaches at Binnalong Bay on the east coast of Tasmania.  The good thing is I do feel as if I’ve had a break and I’m quite [...]

How to market a feature article

I’ve written a few blogs about feature articles already but a question I received recently prompted me to blog about how to market your feature article once it’s ready for publication or you’ve got a first draft. 
The following guidelines are based on the assumption that you’ve identified the publication or publications relevant for your story.  You then need to analyse [...]

Wrap up of the 2009 Yonex Australian Open Grand Prix finals

Yesterday I had a ringside seat at the finals of the 2009 Yonex Australian Open Grand Prix.  It was a great afternoon’s entertainment with some fantastic badminton action and a win for the Aussies (always a bonus) in the Women’s Doubles. 
I had my writers hat on and was there to compile match reports for publication on [...]

Stimulating ideas for article marketing

Now that I have decided to invest more time and money in article marketing, I need to get the creative juices flowing and come up with ideas for content.  Any of the topics I have listed below could be written as articles to be submitted to article directories, as long as they are written well, are around [...]

Blogs and Article Marketing - powerful tools to drive web traffic

Sometimes when I research topics to include in my blog, I get a bit stuck for ideas.  It can be hard finding something new to write each week and there are days when I just can’t get inspired.  But the one good thing about putting lots of hard work into researching and writing blogs is that they [...]

Article Marketing - what’s all the fuss about?

It seems that everywhere I look, everyone’s talking about article marketing and how it’s a powerful way to grow your business.  I found out more at a recent MCEI workshop and decided to join the article marketing bandwagon.  But what is all the fuss about?
In a nutshell, article marketing is a way of getting free publicity for [...]

Purple Chameleon News is coming soon!

Hi
You may have noticed on my homepage that a free newsletter Purple Chameleon News is coming soon.  If you haven’t already signed up, why not do so today?
The website has been up and running for 4 months now and I’ve seen a gradual increase in the number of unique visitors which is great.  I’m doing more [...]

Feature article writing - writing the first draft

Before getting stuck in to writing your first draft, think about what it is you want to say.  If you are writing a profile on a person based on an interview with that person, what do you want to say about them?  If you are writing a personal narrative about a place you visited for [...]

Feature Writing - questions to ask before you begin

You’ve chosen your topic, but before you put pen to paper (or fingers to keyboard) ask yourself some key questions:-

what do I want to say about my chosen topic?
have I gathered all the information I need?
am I clear about the type of story I am working on?
am I clear on the angle I am exploring [...]

Sourcing ideas for feature articles

Although I love writing feature articles, at times I find it can be a laborious process that consumes time I could spend on other things to do with my business.  It depends on the subject matter and how much I am “into” it at the time.  I need to be in the right mood and have access to bowls of [...]

Happy Easter from the Purple Chameleon

I’d like to wish all my clients, family and friends a safe and happy Easter.  I’m spending the Easter break camping at Ocean Grove, Victoria with my family and a group of friends.  The weather forecast is dry and bright and I expect all the kids will head to the beach for plenty of boogy boarding and fun in [...]

Feature Articles

I’ve just had an article I wrote published online.  It was only a short one but the entire content was used and it was a great feeling to see my name in print again.  Some feature articles I’ve written took a while to research, write up, check and re-check before being submitted to the publisher and at times they were a [...]

 

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