Last week I had an interesting meeting with a potential client who does lots of email marketing, and they do it very well. As we recently sent out an email newsletter for another of our clients and have had a few enquiries from prospective customers for the same, I decided to write a short blog post on the subject. If…
One of the jobs on my “to-do” list is to write the first Purple Chameleon newsletter for 2010. It’s something I was going to get started on during the Christmas break but the holiday season slowed me down… Why should you have an e-newsletter? There are a number of reasons why businesses should engage in creating e-newsletters and some useful principals to follow…
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