media release news release PR Public Relations Writing Tips
Media release, news release, press release… They’re different words for the same thing and share the same objective: to generate media exposure. How does a media release do this? By providing journalists with something interesting and newsworthy about your company, product or service. Maybe you’re about to launch a new product that could change people’s lives forever… Perhaps you’ve won…
Advertising media release PR Public Relations
I’m writing about this topic today because I believe there is some confusion in the world of small business about public relations and advertising. Many times I’ve read on forums how a small business believes that sending a press release to the media is a great way to promote their product or service to a target audience free of charge. …
Marketing media release news release PR Uncategorized writing for websites
Earlier this month, I read an interesting article from Business Week. It was written by a college professor in the US and discussed the impact that changes in technology have had on marketing and PR students and how, in addition to knowing the 4 P’s of marketing (Product, Price, Place Promotion), they also need to demonstrate technical skills that a decade ago…
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