Distributing media releases via the Internet offers certain advantages over the traditional method of sending them by post or fax. It is cheaper, more convenient and provides a degree of interactivity that is not possible with traditional releases. Although the subject matter of media releases should stay the same whether they are distributed in print or electronic format, there are…
I’ll shortly be putting together content for the first Purple Chameleon Newsletter for 2010. As I mentioned in my previous blog on e-newsletters, I’ll be asking my contact database and newsletter subscribers for input on content they would like included in future issues. This will ensure I provide my audience with information they will find useful and is a great way…
As we count down the last few days of 2009, many people review their achievements for the last year and start making New Year resolutions and setting goals for the year ahead. I have a few personal goals that no doubt will be shared by many – lose weight, get fit, save money, which I’m sure are the same resolutions I made in 2009.. According…
To continue with my last blog on the difference between PR and Marketing, I thought it might be useful to list the many ways that public relations activities contribute to meeting marketing objectives:- Developing new prospects for new markets, such as people who make an enquiry after seeing or hearing a product release in the news media Providing 3rd party endorsements, via…
Marketing media release news release PR Uncategorized writing for websites
Earlier this month, I read an interesting article from Business Week. It was written by a college professor in the US and discussed the impact that changes in technology have had on marketing and PR students and how, in addition to knowing the 4 P’s of marketing (Product, Price, Place Promotion), they also need to demonstrate technical skills that a decade ago…
I am delighted to announce that the PRO. PT website I have been working on over the last couple of months has gone live, and it looks great. This has been an exciting project for me as I have been going to PRO. PT Fitness Professionals for the last two years and I am a great fan of what they do and…
Melbourne Cup Day is around the corner and we’re taking advantage of the long weekend and heading to Deans Marsh near Lorne for a few days camping with friends. It’s an area of Victoria I’m not familiar with so should be fun exploring what’s on offer. The weather is forecast to be warm with showers but I’m sure that won’t…
A weight loss competition is being run by our local gym and last night my husband and I went along for our weigh-in. We’ve been training at PRO. PT Fitness Professionals for over a year and our diligence at the gym doesn’t always follow through to our diet. We both got a bit of a shock – their scales weighed us…
I learnt the importance of being organised the hard way when I couldn’t find Gold Class movie tickets and Flybuys vouchers on the weekend. Tucked away together inside a blue envelope, I searched for them all over the house in every conceivable place, starting with the obvious and ending up with the more obscure (and less likely) such as books in…
It’s the first day of the school holidays. I’ve got a mountain of work to do, spring cleaning to start, hair and dental appointments to make, stuff to sell on ebay and an active seven year old to keep busy for two weeks… There’s alot going on, but the Cats won on the weekend, it’s a gorgeous day here in Melbourne and we’ve just bought a…
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