Why a copywriter enjoys getting out of the office

Copywriting Marketing

I had a very liberating experience recently. I got to spend 4 hours driving around Melbourne with a photographer shooting buildings for a client. Actually, taking pictures not shooting them… Whilst this may sound dreary to those who live life in the fast lane, to a copywriter and marketing communications person such as moi-meme (who doesn’t get out of the…

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Are your words working for your business?

Copywriting Writing Tips

By following some simple steps when crafting your copy, you’ll be on your way to getting the success you want in your marketing communications. Have a look at your last piece of writing and check if it follows these simple writing guidelines. It doesn’t matter if you’re writing for your website, a brochure or an email campaign, the same broad…

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