The following 7 steps to great marketing copywriting is a handy checklist to help you produce great copy for all your marketing and business material. Just put your creative writing hat on and let the words flow… Before you start writing anything, set yourself an objective which clearly states what you want your marketing copy to achieve. It could be…
I had a very liberating experience recently. I got to spend 4 hours driving around Melbourne with a photographer shooting buildings for a client. Actually, taking pictures not shooting them… Whilst this may sound dreary to those who live life in the fast lane, to a copywriter and marketing communications person such as moi-meme (who doesn’t get out of the…
Copywriting SEO SEO copywriting writing for websites
After we’ve completed an SEO copywriting project for a client, we don’t say “sayonara” and sail off into the sunset. We lurk in the background and keep an eye on things, because our job isn’t really over. As soon as a client’s website has gone live looking smart and sounding great, the work doesn’t stop there. The search engine friendly…
By following some simple steps when crafting your copy, you’ll be on your way to getting the success you want in your marketing communications. Have a look at your last piece of writing and check if it follows these simple writing guidelines. It doesn’t matter if you’re writing for your website, a brochure or an email campaign, the same broad…
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