7 steps to great marketing copywriting

marketing copywriting

The following 7 steps to great marketing copywriting is a handy checklist to help you produce great copy for all your marketing and business material. Just put your creative writing hat on and let the words flow… Before you start writing anything, set yourself an objective which clearly states what you want your marketing copy to achieve. It could be…

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We’ve finished your SEO copywriting project, what happens next?

Copywriting SEO SEO copywriting writing for websites

After we’ve completed an SEO copywriting project for a client, we don’t say “sayonara” and sail off into the sunset.  We lurk in the background and keep an eye on things, because our job isn’t really over. As soon as a client’s website has gone live looking smart and sounding great, the work doesn’t stop there. The search engine friendly…

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Are your words working for your business?

Copywriting Writing Tips

By following some simple steps when crafting your copy, you’ll be on your way to getting the success you want in your marketing communications. Have a look at your last piece of writing and check if it follows these simple writing guidelines. It doesn’t matter if you’re writing for your website, a brochure or an email campaign, the same broad…

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Tips on writing for web sites

writing for websites Writing Tips

It may sound obvious, but before putting together a web site, it’s important to answer some basic questions which will help organise your web site.  What is the site’s main purpose?  To sell products?  Provide information to members?  Encourage volunteers? Recruit people?  Is there a secondary purpose, for instance a corporate site like a bank may sell products but also provide information…

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Feature Articles

freelance articles freelance writing Writing Tips

I’ve just had an article I wrote published online.  It was only a short one but the entire content was used and it was a great feeling to see my name in print again.  Some feature articles I’ve written took a while to research, write up, check and re-check before being submitted to the publisher and at times they were a non cost effective exercise.  This…

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